HootSuite is a leading social media management dashboard, with TweetDeck as its direct competitor. While both platforms allow you to manage multiple social media accounts, engage and track conversations, the difference lies in the user type. Hootsuite is ideally suited for marketing teams that require collaboration. Hootsuite’s collaboration features allows for secured sharing with internal/external teams. Hootsuite also offers far more impressive analytics than the competition. Hootsuite is a premier social media management dashboard that offers engagement and social outreach to help brands manage their online reputation and increase visibility. The platform intelligently monitors RSS feeds and automatically shoots them out your Twitter feeds. Their analytics features include over 30 metric modules, and the security features are optimized for marketing teams that need tiered/customized access in addition to advanced metrics systems. HootSuite’s ad-supported free account includes “Quick Reports,” 5 social profiles and 2 RSS/Atom feeds. Their ad-free Pro account includes unlimited social profiles, 1 free team member, 1 free enhanced analytics report, Google Analytics integration, Facebook Insights integration, tweet archive and unlimited RSS Feeds. More customizes solutions and integrated needs can opt-in for an Enterprise account. Features at a Glance: • Multiple management for social profiles • Scheduled messages and tweets • Track mentions • Analytics features • Permission levels for team members • Customized dashboard • Advanced themes
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