Sheer statistics is what sets Shopify apart from its top competitor, Volusion. Shopify users get access to key stats, including how customers found you, what country they’re in, what URLs refer to your store and what search terms were used to find your shop. While this is great, it doesn’t compete with Volusion’s dynamic marketing and social media capabilities, which will do more to get you traffic. Users can always opt in for landing page tracking software, which includes key real-time analysis and heat maps, which is really what any successful e-commerce should offer if it offers stats. Over 20,000 people trust Shopify with their e-commerce needs. The software includes the ability to design and run your own store from start to finish. Shopify offers users marketing and SEO assistance with built in SEO features that help boost your shop’s profile across major search engines, including Google, Yahoo and Bing. Basic discount code options and online promotions are also available. The software boasts security features including an impressive automatic credit card fraud detection. Users can also opt-in with Shopify’s app store, which offers a collection of free premium plug-ins in to extend shop functionality. Features at a Glance: • Fully customizable store design • Secure shopping cart • Simple to use online store builder • E-commerce hosting included • Mobile commerce capability • Free app opt-ins • Customizable themes available
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