Unbounce gives users the opportunity to create their own landing pages.The service is ideal for business to business providers in marketing and advertising, as well as savvy DIY marketers. While Unbounce is designed for ease of use so that users aren’t handicapped or held hostage by the slow progress of an IT or graphic design department, it doesn’t exclude the fact that successful landing pages do require knowledge of landing pages, designs, marketing and the ability to understand and motivate conversion rates. This however, doesn’t reflect on the product itself and Unbounce does have a fantastic blog that helps users learn what they need to know to create successful landing pages for their campaigns.
A self-service landing page platform, it can create landing pages for paid searches, email marketing and social media marketing.All pages can be published, tested and tweaked as needed with A/B testing solutions and analytics (including real time metrics). The service is also app friendly, meaning you can plug into Google Analytics and more. Features at a Glance: • Best for marketing and advertising service providers (B2B) • No HTML experience required • A/B testing • Templates available • Real-time metrics • App integrations available • Social sharing buttons • Widget-friendly • Custom URLS • Lead capture forms
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